THE POWER OF SIMPLIFIED LANGUAGE IN SHAPING POLITICAL IDENTITY: A LINGUISTIC ANALYSIS OF DONALD TRUMP'S SPEECHES
Keywords:
Discourse Analysis, Donald Trump, Linguistic Strategies, Political Identity, Populist Rhetoric, Simplified LanguageAbstract
This study examines the role of simplified language in shaping political identity, focusing on Donald Trump's speeches during his presidential campaigns. Modern political discourse often relies on linguistic strategies to connect with diverse audiences, yet the specific impact of simple, accessible language on political identity construction remains underexplored. The primary objective of this research is to analyze how Trump’s deliberate use of plain vocabulary, repetitive structures, and emotionally charged rhetoric engages supporters and strengthens his populist appeal. Employing a qualitative methodology, this study conducts a discourse analysis of selected speeches, emphasizing lexical simplicity, rhetorical devices, and audience response. The findings reveal that Trump’s simplified language not only facilitates comprehension across a broad demographic spectrum but also reinforces an "us versus them" narrative central to his political messaging. This strategic use of language fosters a sense of inclusion among supporters while projecting a relatable, authentic persona. The research underscores the significance of linguistic simplicity in political communication, offering insights into its effectiveness in shaping public opinion and fostering political loyalty.
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Copyright (c) 2024 Zainab Mubarak, Mariam Waheed, Uzma Shakoor (Author)
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