TIKTOK ENGAGEMENT, FEAR OF MISSING OUT AND NARCISSISTIC TENDENCIES AMONG UNIVERSITY STUDENTS
Keywords:
Engagement, Fear of Missing Out, Narcissistic, TikTokAbstract
This research shows how students driven by the Fear of Missing Out (FoMO) compulsively use TikTok to stay connected and avoid social anxiety. The platform’s instant metric rewards (likes and views) then feed narcissistic traits, offering public attention for grandiose users and external validation for vulnerable ones. The current study was conducted in tehsil Jaranwala. All the students enrolled in intermediate in this college was considered as the population of this research. The sample size of the study was 200 students (1st year 100 students and 2nd year 100 students). The quantitative data was collected through questionnaire keeping in view the objectives of the study. Statistical Package for Social Sciences (SPSS) was used to calculate means; standard deviation and frequencies. It was concluded that for entertainment and enjoyment, TikTok is widely used as a social interaction platform, for creating blogs and videos, networking beyond local boundaries, sharing pictures, and watching dramas or movies. The app also serves as a medium for keeping in touch with friends and family and playing games, highlighting its role as a versatile social and entertainment tool. It was suggested that Students should limit screen time on social media to reduce emotional and psychological challenges. Educational institutions should provide counseling services to address narcissistic traits among students. Content creators on TikTok should promote positive and educational material to benefit student users.
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Copyright (c) 2026 Amna Zulfiqar, Ayesha Ilyas, Dr. Arooj Zahra Rizvi (Author)
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