GLOCALISING ENGLISH LANGUAGE: IDEOLOGICAL REPRESENTATIONS IN PAKISTANI ELT TEXTBOOKS

Abstract

This study intends to find out how English is glocalised to serve educational and ideological purposes in Pakistani ELT materials at matriculation level. Although English has become a global lingua franca, it does not remain the same in every context where it is used. The current study is descriptive qualitative in nature and critical discourse analysis serves as the analytical framework. Four lessons from 9th and 10th standard were shortlisted through purposive sampling and ELT textbooks from Punjab Textbook Board served as the source of the data. Analytical section of the study has been situated within the framework of Three-Dimensional Model of Critical Discourse Analysis by Fairclough (1995). The findings of the study reveal that in Pakistani ELT textbooks, English is adapted to promote patriotism, cultural values, and Islamic ideologies. Therefore, the study highlights that English is a localised medium of cultural expression rather than being a borrowed Western language merely. The study recommends designing ELT materials through a framework of localisation that reflects Pakistan’s social, religious, and cultural realities without compromising linguistic standards.