Dr. Muhammad Asif, Dr. Sanya Shahid, Dr. Muhammad Rafiq-uz-Zaman. IMMERSIVE TECHNOLOGIES, AWE, AND THE EVOLUTION OF RETAIL IN THE METAVERSE. IPJLL [Internet]. 2025 Dec. 30 [cited 2026 Apr. 16];3(4):713-48. Available from: https://ipjll.com/ipjll/index.php/journal/article/view/295