Dr. Muhammad Asif, Dr. Sanya Shahid, and Dr. Muhammad Rafiq-uz-Zaman. “IMMERSIVE TECHNOLOGIES, AWE, AND THE EVOLUTION OF RETAIL IN THE METAVERSE”. International Premier Journal of Languages & Literature 3, no. 4 (December 30, 2025): 713–748. Accessed April 16, 2026. https://ipjll.com/ipjll/index.php/journal/article/view/295.