DR. MUZAFFAR QADIR; WARDA MUZAFFAR. THE DIGITAL SHIFT IN PERSUASION: A COMPARATIVE ANALYSIS OF MOVES AND PERSUASION STRATEGIES IN TRADITIONAL AND MODERN ADVERTISEMENTS. International Premier Journal of Languages & Literature, [S. l.], v. 4, n. 2, p. 208–227, 2026. Disponível em: https://ipjll.com/ipjll/index.php/journal/article/view/440.. Acesso em: 27 jul. 2026.