Muhammad Karim Ahmed, & Prof. Dr. Muhammad Shahzad. (2026). CHINA RADIO INTERNATIONAL URDU SERVICE AS A SOFT POWER INSTRUMENT: A CONTENT ANALYSIS OF PROGRAMMING STRATEGIES AND BILATERAL NARRATIVES (2022–2025). International Premier Journal of Languages & Literature, 4(2), 133-146. https://ipjll.com/ipjll/index.php/journal/article/view/416